Ethical NLP Marketing Practices

NLP marketers have an advantage in that they use NLP language patterns in their marketing copy. These patterns have a reputation in the copy writing industry for being especially persuasive. Fancy footwork aside, certain practices are banned by the International NLP Association.

Marketing practices banned by INA

1. Hype and false claims. Any NLP organization making unrealistic claims about the benefits of NLP, what it can do for people, how lives will change, incomes will skyrocket, relationships will transform overnight, etc…

2. Overpricing. We do not endorse pricing that far exceeds $200 USD per hour of training, not including travel, meals, etc…

3. High pressure sales tactics of any kind.

4. Aggressive follow up, telemarketing, excessive email, spam tactics and other annoyances.

Ethical marketing of NLP training includes a keen awareness of the prospective students needs. Trainers should not want to sell courses to people who will end up with buyers remorse. Nonetheless, this is a common occurrence in the field of NLP. Trainers hype their courses, make outrageous claims and then proceed to under deliver, leaving students with a very poor impression of the field of NLP.

Why not be honest? Honest sales people create satisfied clients who enter the course with realistic expectations and, given a high quality NLP training, usually end up satisfied and ready to recommend NLP to their peers. This is a positive cycle that INA wishes were the standard in the field.

Hope Bundrant

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