• Long ago, a man was riding his horse along a country path. Up ahead, he saw 3 young men fighting in the dirt. As he pulled alongside, he called out to the men and asked why they were fighting. The young men stood up and looked at the stranger. They told him that they were discussing their father’s will. The father had left 17 horses for them. Half the horses go the eldest, one third
  • NLP Trainer Integrity
    If there is magic to be had, it is in the character, integrity and maturity of the NLP trainer. These qualities, combined with skillful NLP teaching, make for the ideal training value for students. When a high character trainer conducts a course, students are assured high value. Most certifying bodies ignore this fact entirely. They assume that adequate NLP skills will suffice (even though skills are not actively monitored). This is only part of what
  • Ethical Marketing Practices in NLP
    NLP marketers have an advantage in that they use NLP language patterns in their marketing copy. These patterns have a reputation in the copy writing industry for being especially persuasive. Fancy footwork aside, certain practices are banned by the International NLP Association. Marketing practices banned by INA 1. Hype and false claims. Any NLP organization making unrealistic claims about the benefits of NLP, what it can do for people, how lives will change, incomes will
  • What can an NLP Practitioner Do?
    Are you wondering can an NLP Practitioner do? As an NLP practitioner you are free to practice NLP in whichever context you are qualified. However, a practitioner of neuro-linguistic programming does not bear any special entitlements according to any government regulation. NLP practitioners should be rightly classified as consultants, be it personal, life, business or any niche in which the practitioner is qualified to participate. In other words, NLP certification is a purely educational endeavor
  • Is online nlp training good?
    The question of the validity of online NLP training vs. classic in person NLP training is an important one in the age of the Internet. With more and more trainers offering NLP online, board members of various NLP associations must face the choice of endorsing online courses or not. The International NLP Association is willing to endorse online NLP certification under the same ethical and quality guidelines that apply to any NLP training, with additional