• The 10,000 lb elephant takes a step forward, feels the tug of the thin rope attached its ankle and to the stake hammered into the earth. The elephant looks back at the rope and stake, sighs and steps back to its original position. Why is it that this massive and incredibly powerful creature, capable of ripping trees right out of the ground, is beaten by a length of rope and stake? When the elephant was
  • Guest writer – Philip Gustafson Several faiths around the world have issues with NLP and especially hypnosis.  They are primarily based on misunderstandings of what NLP and hypnosis is.  I will discuss primarily the Christian faith and its opinions as that is the faith that I am most familiar with.  You may find, if your faith background is not Christian some similarities, or some congruence with your faith background. In the portions of the Christian
  • Long ago, a man was riding his horse along a country path. Up ahead, he saw 3 young men fighting in the dirt.As he pulled alongside, he called out to the men and asked why they were fighting. The young men stood up and looked at the stranger. They told him that they were discussing their father’s will. The father had left 17 horses for them. Half the horses go the eldest, one third to
  • NLP Trainer Integrity
    If there is magic to be had, it is in the character, integrity and maturity of the NLP trainer. These qualities, combined with skillful NLP teaching, make for the ideal training value for students. When a high character trainer conducts a course, students are assured high value. Most certifying bodies ignore this fact entirely. They assume that adequate NLP skills will suffice (even though skills are not actively monitored). This is only part of what
  • Ethical Marketing Practices in NLP
    NLP marketers have an advantage in that they use NLP language patterns in their marketing copy. These patterns have a reputation in the copy writing industry for being especially persuasive. Fancy footwork aside, certain practices are banned by the International NLP Association. Marketing practices banned by INA 1. Hype and false claims. Any NLP organization making unrealistic claims about the benefits of NLP, what it can do for people, how lives will change, incomes will